I'm RJ Cerasoli. I make video and learning content for organisations that have something complicated to explain.
I came to this late. Fifteen years in B2B sales and sales management first, then the best part of a decade at a marketing communications agency in central London. So when a client starts talking about pipeline, positioning or capability frameworks, I'm not nodding along politely. I've done the job.
Since 2018 I've produced video and learning content for the Institute of Sales Professionals, an Ofqual-regulated awarding organisation and professional membership body. That means the content has to align to competency frameworks and occupational standards. It has to stand up to scrutiny, not just look nice. Not many producers work in that world.
I film, direct, edit, script, plan and deliver. One person, start to finish. That works out a lot cheaper than an agency, and I'm in your team rather than pitching at it.
I also run media training for people with little or no production experience. Half days, remote or in person, getting people to the point where they can make something usable themselves.
Based in the Cotswolds. I work anywhere.